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Работа в Алматы / Резюме / Медицина, фармацевтика, ветеринария / Менеджер по развитию бизнеса
50 лет (родилась 05 июля 1970), высшее образование, cостоит в браке, есть дети
Алматы
Гражданство: Казахстан
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Кантри менеджер, менеджер по развитию бизнеса, бизнес юнит менеджер, маркетинг-менеджер

Полная занятость, готова к командировкам
По договорённости

Опыт работы 23 года и 6 месяцев

    • Июнь 2012 – работает сейчас
    • 8 лет и 5 месяцев

    SALES MANAGER Kazakhstan, Kyrgyzstan

    Fona Dental s.r.o., (dental equipment).

    Обязанности:

    Major Accountabilities • To establish and maintain a strong and committed dealer network • To lead and control the sales efforts of Dealers in the assigned Markets • To operate an on-going Product/Sales Training Programme for Dealer Sales People. • To create and operate Marketing Activities. • To ensure that the Dealer has an adequate number of trained Engineers. • To organize the Fona Stand at Exhibitions and Trade Events. • To produce a defined action plan for Fona sales in the categories treatment units, imaging and instruments to quickly gain market share in all relevant key countries. • Product portfolio planning and local Registration execution. Key success examples: Registration gained for key products of Fona portfolio in 18 months. Established dealer network. FY 2013-2014 Business Target achievement Kyrgyzstan 100%, Kazakhstan 80% (5 months sales only from FY).
    • Ноябрь 2008 – январь 2012
    • 3 года и 3 месяца

    Head Business Unit Specialty Products

    MDBO Novartis Pharma AG in Kazakhstan, Алматы

    Обязанности:

    Major Accountabilities • The delivery of sales and organization objectives through effective leadership and management of the Business Unit team. • To ensure resources are used in an optimal manner and the Business Unit does not exceed agreed expenditure budgets. • To devise long term strategy for the Business Units product portfolio and fit of organization with market and customer requirements. To contribute to the overall marketing department long and short term strategy in terms of allocating resources, portfolio priorities and organization change. • To manage through the product management team the strategic marketing annual operating planning process. To ensure the team identify critical success factors and develop well thought through marketing programs, core to addressing CSFs and implementing approved product strategies within agreed budgets. To ensure plans/strategies accommodate the changes taking place in the market and respond to customer need. • To oversee the effective implementation of the marketing plan in relation to key marketing programs critical to the success of the product. To ensure the marketing team effectively execute the marketing mix at product level, e.g. in terms pf use of advertising, direct mail, public relations, the sales force, clinical access programs, added value service provision. • To manage the Strategic Sales and Operational plan through the sales managers. To ensure that the sales team identify the success factors necessary to deliver the marketing plans, develop appropriate monitor and control mechanisms, rewards and incentives. Maintain a review of the optimal structure and deployment of the sales teams and ensure that appropriate training and development programs are developed and implemented to ensure that the skills and capabilities of the sales teams remain competitive. • To be responsible for setting performance management objectives based on marketing, sales and medical plans and assessment of individual performance vs. objectives. To be responsible for the effective leadership, management, coaching and counseling of multi-disciplinary business unit team. Responsible for training needs analysis and personal development of direct reporters. • To ensure that effective working relationships are in place across the multi-disciplinary team within the function and cross function at a local, national and international level to obtain input to plans/programs and ownership to implement plans as required. To motivate all relevant personnel within and across functions through communication of the business units vision, clarity of direction and leading by example. • Tender management. Coordination of tender process with distributors, local and Central government institutions, SK Pharmacia. Tender strategy creation. Pricing. • KOLs, KAs, Ministry of Health and others government healthcare institutions collaboration. Key success examples: Growth of business 2009:2010 – 20%, 2010:2009- 48% (25% over the Budget 2010). In 2011 successful listing of 3 launching products to the National Formulary and reimbursement program in onco/hematology and transplantology. I was in a human resource reserve for the top management positions and talent development program since 2010. I participated in Novartis GEM Mentoring Program during 2011. Direct reports: 2 product managers, 7 regional KAMs, 1 diagnostic projects manager.
    • Ноябрь 2002 – ноябрь 2008
    • 6 лет и 1 месяц

    Sr. Product Manager, Product Manаger (Open Care BU)

    Representation of F. Hoffmann-La Roche Ltd., Алматы

    Обязанности:

    Responsibilities include: Marketing strategy on the products: Market analysis: collect and analyze the information on the activities of competitors, doctors, pharmacies and distributors Promotional mix (visits, presentations, lectures, round tables, conferences, educational programs for the doctors and pharmacists, PR, mailing, advertising campaigns on TV, Phase IV trials) Budget planning: selling and promotional expenses Direct reports: 3 medical representative, 2 project specialists, 1 part-timer Key success examples: Effective marketing strategy development and implementation of program for Xenical. Sales growth during the period of 2003-2008 in 12 times (was top product in the company). I was rewarded for the growth rate for Xenical. I was responsible for marketing planning and FF training for the group of CIS countries (Kazakhstan, Georgia, Azerbaijan, Armenia, Uzbekistan, Kirgizstan) for 3 products.
    • Март 2002 – ноябрь 2002
    • 9 месяцев

    FRANCHISE MANAGER (Gastro)

    Representation of pharmaceutical company Janssen-Cilag (Belgium - Switzerland), Алматы

    Обязанности:

    Responsibilities: Marketing and Sales management: Market analysis and planning: collect and analyze the information on the activities of competitors, doctors, pharmacies and distributors; marketing plans creation and implementation. Promotional mix (visits, presentations, lectures, round tables, conferences, educational programs for the doctors and pharmacists, PR, mailing, advertising campaigns on TV, Phase IV trials) Budget planning: business targets settings, sales result monitoring, setting of A&P and selling expenses of franchise KOLs cooperation and development. Organize meetings with the opinion-leaders and Health Authorities. Supervision, coordination and control of submitted medical representatives and regional FF’s activity. Direct reports: 3 medical representatives, 4 regional FF.
    • Январь 2001 – март 2002
    • 1 год и 3 месяца

    PRODUCT MANAGER (Gastro)

    Representation of pharmaceutical company Janssen-Cilag (Belgium - Switzerland)

    Обязанности:

    Responsibilities include: Marketing strategy on the products: Market analysis: collect and analyze the information on the activities of competitors, doctors, pharmacies and distributors, SWOT-analysis, Market segmentation, Forecasting, Targeting, Positioning, Promotional mix (visits, presentations, lectures, round tables, conferences, educational programs for the doctors and pharmacists, PR, mailing, advertising campaigns on TV, Phase IV trials)
    • Январь 1997 – январь 2001
    • 4 года и 1 месяц

    Medical representative

    LEK, d.d. Slovenia in Kazakhstan, Алматы

    Обязанности:

    Duties: Promotional activities in hospitals, polyclinics, pharmacies, according to the marketing plan of the company. Individual visits to doctors and pharmacists Preparing the presentations, holding the conferences and round tables. Organize meetings with the opinion-leaders and Health Authorities Responsible for sales and Hospital/tender business

Знания и навыки

Профессиональные навыки:

Опыт работы на фармацевтическом рынке Казахстана более 15 лет. Карьерный путь от медицинского представителя до Главы департамента специализированных продуктов. Сильные стороны- маркетинговые знания и опыт продвижения оригинальных дорогостоящих специализированных препаратов в области онкология, гематология, трансплантология, офтальмология, гепатология, остеопороз, ревматология. Успешные лончи новых продуктов. Рост продаж отдельных продуктов в 12 раз за 4 года. Выбрана как талантливый сотрудник в кадровый резерв компании для руководящих позиций. Участник программы развития кадрового резерва с персональным ментором в Новартис 2010-2011 гг. Опыт в продажах, управлении людьми (средний бизнес юнит, 10 человек в подчинении), подбор, развитие, оценка результатов сотрудников бизнес юнита. Опыт в продажах стом. оборудования, государственной регистрации оборудования 3,5 года. Компьютерные навыки: Word, Excel, Power Point, Microsoft Outlook, Lotus

Дополнительные сведения:

Трудолюбие, настойчивость, добропорядочность, обязательность, отличные коммуникационные способности, высокая самостоятельная мотивация на результат. Горные лыжи, садоводство, любительская фотография.

Иностранные языки

  • Английский язык — cвободное владение

Водительские права

  • B — легковые авто
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